Supporting the Google Cloud Security brand launch at RSA
Services
The brief
When Google made a significant acquisition, they found themselves needing a brand makeover that showcased their commitment to clients and cemented their status as cybersecurity trailblazers. With the RSA conference—a major industry event—just around the corner, they turned to Eclipse to roll out the new branding in time for the big reveal.
Our solution
Our team of designers sprang into action like superheroes on a mission. We whipped up an efficient production plan that left no stone unturned—or in this case, no space unused. We ensured every nook and cranny of the event venue was maximised. In just a few short weeks we finalised files that enabled Google to wrap the entire building—from elevators to exterior walls, lobbies, and beyond.
The results
The event was a game-changer for Google Cloud, serving as the perfect platform to seamlessly blend two major brands under one roof. Our successful collaboration didn't end there. Impressed by our work, they contracted us for ongoing creative support for their high-profile quarterly reports and digital ads. As their brand continues to evolve, we've become the extra pair of hands—that Google's internal team relies on for fresh, eye-catching marketing materials.