Copiloting a new product logo for Fiscal Note
Services
The brief
When FiscalNote set out to launch a new product powered by AI and their partnership with Microsoft Copilot, they turned to us at Eclipse for a fresh perspective. Our mission? Craft a new logo and design system that not only echoed AI iconography but also seamlessly complemented the product's user interface.
Our solution
We dove into the world of AI symbols, zeroing in on the intriguing 'spark' shape as the ignition point of innovation. By playing with negative space we designed a brand mark that's both unique and instantly recognisable in the intelligence market. But we didn't stop at the logo. We developed a full design system, complete with typography and a color palette, to support product development and enhance the visual identity.
The results
Working hand-in-hand with FiscalNote's Product Marketers, we successfully launched FiscalNote Copilot on time and within budget. We were as agile as a start-up, quickly adapting to changes while ensuring our creative solutions hit their specific and concise brief. In the end, we didn't just meet expectations—we created the spark for something extraordinary.