Amex GBT dives into a new vertical
Services
The brief
When American Express Global Business Travel decided to chart new waters by developing vertical channels for key industries, they handed the compass to us at Eclipse. Our mission? To craft a brand identity for their Energy, Mining, and Marine vertical and create a suite of channel-specific marketing materials for an upcoming event.
Our solution
We didn't just dive in headfirst. We hosted a workshop with their sales and marketing teams to get the lay of the land—understanding the sector, how each team operated, their challenges, and individual needs. Armed with these insights, we set sail on developing a concise yet powerful program of cross-functional sales and marketing materials. This included a video, brochure, newsletter, and sales deck, all revolving around their guiding strapline: "The North Star for Energy, Mining, and Marine."
The results
By the time the exhibition rolled around, we had all hands on deck and materials shipshape. The new graphics suite didn't just bring their messaging to life; it truly resonated with the unique travel requirements of the Energy, Mining, and Marine sectors. We also gave their sales deck a makeover, streamlining it into an interactive tool that allowed the team to level up their presentations and respond to each prospect's needs as the conversation unfolds.
