McDougalls – Young Baking Team of the Year

Task

McDougalls – well known for their flour based mixes, wanted to drive more awareness of their versatility within schools. Thus the McDougalls Young Baking Team of the Year was launched and what better place than the Annual LACA Conference at the Hilton Metropole, Birmingham.

What we did

There was only one idea on the table with a title such as this – yep we designed and built a 15 x 12m Bake Off marque within an expo – complete with banners, bunting and bespoke child size kitchen counters. It was not our intention to get so involved, but we couldn’t help ourselves – from design, build of stand, set up and support on the day – we didn’t want anything left to chance. Was it a success? – completely, and we’re making plans for it’s return this year too.