When we had the opportunity to work with the fab people at Holland & Barrett, we jumped at the chance. They were looking for an exciting new twist on their e-newsletter – and how could we refuse? With the challenge of brightening up their customers’ inboxes with something pretty special, we set to work to find a way of creating a magical piece that their customers would love.
Holland & Barrett were looking for an engaging way to reflect their brand style. Definitely not your run of the mill piece, imagine cute animated characters with lots of personality, and each animal has its very own persona which we were able to bring to life. Our designers couldn’t wait to get started.
Using personal data, we were able to create personalised offers that the Holland & Barrett customers would love. Full of interesting news snippets on the latest products and latest news to keep readers healthy, this colourful e-newsletter was packed with individually designed offers that would entice the reader to click on to read. We can’t wait to work on the next piece.