Holland & Barrett

Task

Create a series of emailers that will engage with their existing customers.

Holland & Barrett’s email offering was a little tired and needed a splash of colour added.

What we did

Adding a splash of colour was easy – with Holland & Barrett’s existing illustrative style we built a series of six emailers based on different woodland scenes from Birthdays to anniversaries. We even funked up the traditional newsletter by making it more hands on and interactive rather than the sorry traditional version that just lists the top 6 or so headlines and intro text – ours came to life with video, animation. We certainly showed the love on this project.