Estates Gazette – REBRAND

Task

Estates Gazettes have been around since 1858 and are highly regarded within the property industry. They were struggling with a brand that was disjointed with many disparities between each product offering.

What we did

A rebrand where products were put into ‘commonsense’ pillars all built underneath a new brand name called ‘EG’. Concepts were presented, refined and all support comms were rolled out at breakneck speed in time for MIPIM – one of the leading property market expos in Cannes.

The one voice, one logo approach built a strength and clear and decisive message to their existing customer base. (We even created a Lego EG Shard standing 2m high – it certainly drew attention to EG’s stand and allowed everyone to see the new brand in the flesh).