Cole & Mason – Sales Tool Kit

Task

Over a cuppa one day at our customers we got to talking about Training and Sales kits –  How do you decant a mountain of vital information into a bitesize easy to use piece of literature.

What we did

Easy – Is it a website, is it an app… no it’s an interactive pdf.

We designed an interactive pdf with intuitive navigation that works like web but allows the Cole & Mason sales team to take the information where ever they go, present training manuals, videos, download recipe brochures all with ease from a humble pdf rather than sifting through a bag laden with brochures and training manuals. Was the customer happy? Indeed they were – it was rolled out globally and we toasted it’s success with another cuppa and a celebratory doughnut.