Christmas feels like it was an age ago – the first week back was the shortest, longest week in existence, and now it’s full speed into a new year and a new quarter.
With Sales and Marketing teams across the globe on full alert to drive sales in the first half of the year, strategies are written and the troops sent out to ‘get those leads’.
Over the last two years we have produced a number of thinking edge mailers for our clients. Targeted mailers – not the splatter gun effect of old – but truly targeted mailers at the selected few. The aim is to start to build a relationship with your prospect, not just a one-off mailer, but a steady pipeline of communication that will continue throughout the year – hopefully building a relationship between them and their prospect.
Now to those of you in the know – this is nothing new – ‘The Sales Pipeline’ has been around for many, many years – but one may ask – how many companies actually use this process, or better still, stick to it?
To turn a prospect into a customer requires teamwork from both parties – the agency and the client. The agency must be flexible to it’s client’s needs, especially those larger companies where IT challenges must be addressed too. The concept must be able to be sewn into existing email platforms, websites, telesales etc – then and only then can a Sales Pipeline truly work.
Does Direct Mail Marketing Work?
We have a number of happy clients that are seeing positive results. What has to be remembered is that it’s not just about getting that one sale – it’s about building a relationship that, if done right, could be the start of something much bigger.
What are your thoughts? Do you still use Direct Mail or do you think it is a load of waffle?