The Brief
A somewhat surprising finding of research carried out by Surrey Wildlife Trust, was that most people who visit one of its reserves travel only within 100 metres of the car park. The result: they miss out on seeing the vast majority of the reserve’s fauna and their natural habitation. Eclipse Creative were tasked to create site boards to encourage visitors to venture further into the reserves.
The Answer
We designed 3D illustrations of the reserves, complete with images pinpointing points of interest. This format not only highlights some of the main attractions … it also depicts how accessible they are by adding distance and dimension. The result: a series of site boards that truly encourage people to make the most of their visit and at the same time, discover and get closer to the array of wildlife that surrounds them.
