The Brief
Plan’s Annual Report is a statutory requirement of the organisation’s charitable status. However, its use extends far beyond this as it also highlights key areas of the charity’s activities and serves as an important source of information for benefactors, worldwide governmental organisations and other stakeholders. Eclipse Creative’s first brief to produce an effective and persuasive annual report came a number of years ago.
The Answer
From the outset, we have been responsible for producing the initial concept and copy platform for the 70+ page A4 document, working on and agreeing the key messaging to reflect Plan’s focus for the year in review. Once the UK version is complete and delivered, we work on producing French and Spanish language versions – catering for substantial segments of Plan’s audience. The Report – produced in printed format as well as a PDF for downloading and emailing – has become established as the flagship for the brand look and feel and is copied by country offices worldwide.
