IHS Direct Mail – IHS Fairplay

The Brief

The IHS Fairplay service equips marine professionals with cost-effective, sensible solutions for tracking live ship positions, identify merchant and military ships, contacting ship owners, operators and managers, planning a port call with ease and receive insights for profitable, efficient, safe and compliant shipping. IHS briefed Eclipse Creative to devise a hard-hitting, targeted direct mail piece to promote the service.

The Answer

Continuing with the theme of mailing a physical object relevant to the topic, we rekindled an old favourite – the pocket battleship game. This concept and supporting creative work underpinned the basic principles of IHS Fairplay … helping to locate specified vessels 24/7 and determining their route, destination and cargo.

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